The latest move in the auto industry to stay afloat is larger companies selling off assets to a smaller company. The smaller company is gaining the assembly lines, supply chains and the dealership networks. The larger company is hoping to maintain a name brand, keeping people employed and money in the pockets of greedy men who drove these companies into the ground.
Fiat is making a bold move, when blood is on the street buy real estate, and boy are they buying. Fiat is making the moves on the smallest big divisions in North America and Europe through buying Chrysler and GM Europe. Fiat is a maker of small cars and industrial trucks, with diesel power plants. Alfa Romero is the luxury sport line owned by Fiat that has been looking for another introduction to the North American market which is the largest in the world still.
Fiat will gain access to the workforce of Germany, Eastern Europe with GM Europe and the USA, Canada with Chrysler. The automaker has the proven ability to make very stylized automobiles that evoke emotion. They hire out of design pools from Italy, Germany and Japan. The recent Fiat 500 and Alfa Romero line are testament to the characterized flow of the sheet metal and the quality of materials used to convey durability and refinement in the interiors.
Fiat will gain a foot hold in the SUV market with the Jeep and Dodge name plates. Fiat is already poised for Jeep products to be pushed stronger in the European and Asian and African markets where they offer diesel trucks.
These mergers in the auto industry will have no casualties, GM is the soul culprit in murdering Hummer, Pontiac and Saturn brand names. Industry names will continue to include Chrysler, Saab, and Opel. The corporate board tables will have new names, and those absent are leaving with pockets heaped with cash.
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